What Is the Relevance of Technology?

“Technology in the long-run is irrelevant”. That is what a customer of mine told me when I made a presentation to him about a new product. I had been talking about the product’s features and benefits and listed “state-of-the-art technology” or something to that effect, as one of them. That is when he made his statement. I realized later that he was correct, at least within the context of how I used “Technology” in my presentation. But I began thinking about whether he could be right in other contexts as…

Should a Blog Topic Be Broad or Narrow?

There are two schools of thought regarding blog topics. Some people believe your topic should be very focused, because you can bring in a flurry of laser-targeted visitors. Plus, you have less competition in smaller market segments. Another group of people believe that anything worth doing is worth doing big. They believe that the only way blogging can truly be worth it is if you’re bringing in massive traffic, and the only way you can achieve that level of traffic is by being very broad – casting a wide net,…